For my collaborations I did a few. One I did a logo and a banner for an audio student, another was a logo and business card for an audio student, then a cd cover for another, and lastly a logo, poster, and cd cover for another audio student.
For the logo and banner for Marly G, he wanted something in the lines of Marlborough Gold as that was what he had taken for his current one.
Keeping this in mind, this was the final outcome. We mostly communicated through messenger and also google drive.
For the next one which was a logo and business card, communication wasnt that great and I wasnt really getting much of a response from her so I wasnt able to do the business cards but this is the logo.
The next one was a cover for an album, the communication for this was was really breezy and was mostly done through messenger.
For the last one for Doctor Duck, this was done alongside another student. We mostly communicated with him through messenger and also in person a lot as we found this was an easier way to get a clear idea of what he wanted. Erin came up with the final logo idea and I made it come to life through illustrator and i also did the cd cover.
Brand engagement is one way that brands market their stuff. It involves the consumer forming an emotional or rational attachment to a certain brand.
I don’t really find that I have many brand loyalties except with Apple. I own an iPhone, iMac, and a mac book pro. I just find their brand to be easier to use and I have just become so accustomed to it that I just always constantly go to that brand.
For my campaign I designed a brand selling organic skincare for babies, Little Tilly. I made a timeline of what I was going to do each week, including everything that I wanted to have done for the brand.
I wanted to create all the things that were a requirement to a high standard, which was the logo, business card, packaging, social media, poster, and a tv ad. Along with all of these I also wanted to make a mockup of a website which was a desirable.
I stuck to my timeline pretty well and it actually really helped my project become the standard that it is now, but because i spent more time n my packaging and creating more of these I didn’t have time to create the website mockup.
I am pretty happy with how my campaign turned out although I would have liked to try more cleaner illustrations, maybe without a stroke. But other than that everything looks pretty cohesive and I am really happy with how the poster looks and the packaging turned out well but I think if I had of changed the illustrations I think it would have been better because the stroke widths wouldn’t have changed or looked any different when scaled up or down.
One that I am really happy with is the ad. Working with the film students I thought might have been hard but it was actually pretty easy to communicate with them on what I wanted. Though they pretty much just worked off of my storyboard, if something came up we were all able to come to an agreement really easily and agree on anything that needed to be different. This was also the case with the editing. The student that I worked with was really easy to understand and she was really clear to me on how to use the program needed for editing the ad.
While creating my marketing personas it was clear that a majority of my audience would/is using social media, in particular Instagram and Facebook. Because of this for my campaign I chose to create both a Facebook and Instagram account.
With the Facebook page it reached a few people and even had some interaction
There was also some interaction on the Instagram account. It was great to see that my target audience was enjoying the product
An NDA is a legally binding contract between two parties that sets rules about sharing information. The “disclosing party” has important information which they wish to give to the “receiving party,” but which they do NOT want the general public to know. The NDA basically tells the receiving party what information must not be shared. If you violate a contract you can be sued and held liable for breach of contract.
As this trimester is all about creating a campaign which involves making packaging for our product or service, our class went on a tour at Platypus Graphics. They print a lot of packaging for many brands that you would see at the supermarket.
It was really interesting to see how it was all done. I had never even thought about how packaging is made and distributed till I saw how it was all done here. It’s crazy how many packages get printed in just a few minutes. And it was also really interesting to see how they have a machine that gets the flat template and puts it all together with glue and everything.
I also learnt how much paper can really be wasted if you don’t use up as much of the paper as you can
A marketing persona is to help a brand analyise their target audience. This will help them to select where to spend their money on things such as advertising.
These marketing personas tell me that most of my audience is on Instagram, so I would be silly not to make an Instagram account for this business, and also that it would be targeted at both female and male audiences. Also it tells me that there are some similarities with what magazines are being read, so putting an ad in Womens Weekly magazine may be beneficial to the company.
For my packaging I was leaning more towards creating a pattern for the background. These are some packaging examples that I like.
I really like the continuous style and think this would suit really well for the brand and the demographic.