“Indie Marketing Techniques”- a reflection

The thing that really stood out to me in the lecture was the positioning content, and then when we went through the competitive variance activity in the tutorial. The positioning content includes the constant thinking of marketing your product. It’s not just something you focus on at the end, but it is something that you focus on in the beginning, middle, and end. What is different? What is new? Are you giving more? Or are you giving less?

Since the creative industry is such a competitive world, it is important to try and be different and stand out.

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This is some things that I really need to consider for my career. I want to be recognised, so I need to be different. I also need to take into consideration the competitive variance activity. I never would have thought about it on an axis scale, until now. So is my product going to be less but different? Or is it going to be more and new? This is something that I can use when marketing myself as a designer.

An article by Igor Ovsyannykov called “9 Habits of Designers Who Stand Out” is pretty much a marketing technique its self. He is encouraging people to do these 9 things so they are recognised, this is a way of marketing ones self. The main points that are really relevant that he discusses are not being afraid to experiment and thinking about what you want to be known for.

To succeed and be recognised, I really need to start thinking about what I want to be known for, what is going to be so different about my designs or my work ethic compared to other designers? I need to start marketing myself as well as my designs.

Bibliography
Lightbulbs [Image] (2015). Retrieved December 9th, 2016, from http://evironhealthdrink.com/wp/?p=1962
Outside the box [Image] (2014). Retrieved December 9th, 2016, from https://improvingpolice.wordpress.com/2014/11/10/thinking-outside-the-blue-box/
Ovsyannykov, I. (2016). 9 Habits of Designers Who Stand Out. Retrieved from https://creativemarket.com/blog/9-habits-of-designers-who-stand-out

 

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“Social Media & Your Career”-a reflection

This weeks lecture was all about using social media to promote yourself.

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I found it really interesting to hear about using a social media platform in a way that I wouldn’t usually use, by setting goals to achieve an outcome. Discussed in the tutorial was a way of setting these goals to achieve an outcome, which was using the 5 W’s and 1 H. Who, what, when, where, why, and how.

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Who am I going to follow? What am I going to post? When will I post something? Where am I going to post it? Why am I posting it? How do I want to be seen?

When I started to make a social media page for my designs and connecting to people, the first thing that I had to do was to choose which social media platform I wanted to use, so I had to look at the ‘where’ aspect of the 5W1H. I chose to post things on Instagram. I found that being a graphic design student, Instagram was the best social media platform that allowed me to showcase my work while adding a little description and being able to comment on other creators work. After I chose my platform it was then time to answer the other questions, this helped me to set goals. I want to follow other people in my field and also in other creative fields, I want to post things that I have created and also things that inspire me, I want to try and post something every week and I ave to keep in mind what time I am going to post things, I am posting things to be seen, and how I want to be seen by others is professionally but also revealing who I am as a person.

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I had no trouble figuring out all of these things that I want to do with social media because I am a very pro-social media kind of person. I think that using social media to promote yourself is a smart thing to do in todays day and age since just about everyone uses it and it is where a lot of people get discovered. It was really interesting to hear everyone else’s ways in which they are going to approach the 5W1H, especially those who aren’t so eager to use social media. It kind of astonished me the amount of people who are so against the use of social media. They don’t like it for many reasons like bullying or being a waste of time, it is really interesting how social media can effect everyone differently.

Now that I have set my goals, I need to actually do them to achieve my outcome. Using social media, especially Instagram, for my work is just one of the many ways that I can use to be seen by the world.

Bibliography
Comic One [Image] (n.d.). Retrieved December 7th, 2016, from https://au.pinterest.com/pin/258534834829319590/
Comic Two [Image] (2013). Retrieved December 7th, 2016, from http://www.discoveringidentity.com/2013/03/22/social-media-balance-or-lack-thereof/
Comic Three [Image] (2012). Retrieved December 7th, 2016, from http://tech.david-cheong.com/are-you-living-in-the-internet-infinity-loop/
Keep Calm [Image] (2014). Retrieved December 7th, 2016, from http://www.keepcalm-o-matic.co.uk/p/keep-calm-i-m-not-a-robot/
Social Media [Image] (n.d.). Retrieved December 7th, 2016, from http://3riversmarketinggroup.com/portfolio_page/social-media-marketing-for-tourism/
Who, What, When, Where, Why, How [Image] (n.d.). Retrieved December 7th, 2016, from http://www.123rf.com/photo_4612821_a-simple-mind-map-with-questions-what-when-where-why-how-who–to-solve-a-problem-posted-with-colorfu.html

“Your Income & Your Art”- a reflection

This whole weeks lecture really drew me in just from the title. I found it interesting to learn all the different ways that workers in the creative industry actually make their money. I always knew of the typical working for a company or freelancing, but i had never even thought about others like having your own studio or crowdfunding. It was also really interesting hearing that different parts of the creative industry, like audio for instance, have the same ways they can make money as designers but also have a few extra paths that designers wouldn’t usually take.

When I think about my career after graduating I always saw myself working for a company as an employee, sitting at a big desk in a meeting portraying my ideas.

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I had also never thought about the fact that creative industries all intersect with each other. So as a designer I could be working in any other field creating design aspects of their projects. Ever since that was mentioned I have thought non-stop about all of the possibilities that I really have. I was always so scared coming into the creative industry because people would always say things like “thats a hard industry to get into” or “there aren’t really many jobs out there for that” when really there are endless possibilities. Something that I have mostly thought about is where I want to be working, and since music, along with design, is another passion of mine, I would absolutely love to be working in the music industry. Whether it be making album covers, working at a music magazine, at a radio station, but the one thing that I would absolutely love is making posters for festivals. Music festivals are incredible and whenever I look at any festival poster I think “that’s what I want to be doing”. They’re just so aesthetically pleasing to me.

Although freelancing is something I have been doing a bit of while I started my design course, I feel like it isn’t really for me. Freelancing or having my own studio also has its pros, but I feel like I need more experience to pursue this career path, and there also wouldn’t be a steady income if I chose one of these ways to work.

Although they both have their pros and cons, I guess it just comes down to what is more important to each person. A steady income? Or being a big hit?

As a steady income is something that I consider a priority, working for a company as an employee is still something that I would rather do than being a freelancer.

Bibliography
Beyond the Valley [Image] (2016). Retrieved December 5th, 2016, from http://www.abc.net.au/triplej/musicnews/s4515188.htm
Festival of the sun [Image] (2016). Retrieved December 5th, 2016, from http://musicfeeds.com.au/news/festival-of-the-sun-adds-new-acts-2016-lineup/
Lost Paradise Festival [Image] (2016). Retrieved December 5th, 2016, from https://twitter.com/lostparadiseau/status/763603004452896769
Mountain Sounds Festival [Image] (2016). Retrieved December 5th, 2016, from https://www.generalpants.com.au/gp-blog/mountain-sounds-festival-2017
Wonderland Festival [Image] (2016). Retrieved December 5th, 2016, from http://musicfeeds.com.au/news/wonderland-festival-2016-lineup-announced/
Working at an agency [Image] (n.d.). Retrieved December 5th, 2016, from https://www.roberthalf.com/creativegroup/need-work/career-resources/agency-life/what-is-it-like-working-at-an-agency-in-the-creative-industry

 

User Experience

User experience (UX) is something that is really important when it comes to designing a website. In Steve Krug’s (2014) book he explains that the one thing to always remember if nothing else, is to “Don’t make me think!”. Basically he thinks a website should be self-evident from the minute you open the page, you should be able to know what it is and how to use it.

Some people when designing a website may ignore user experience or think it is a waste of time, but it really is important to keep in mind that someone will be using this website. They will want to navigate around the site easily, and also keeping in mind the design, its important for them to be able to read things clearly. When we did our survey while designing a website for an assignment, it became quite evident to me that getting feedback on all different stages of designs for users is as equally important as creating the website.

References
Krug, S. (2014). Don’t make me think, revisited (1st ed.). USA: New Riders.

Search Engine Optimisation

Search engine optimisation (SEO) is a method that people use to improve the visibility of their website and content when people search for certain keywords. Because the internet is becoming a huge part of our lives, businesses started to utilise SEO to advertise their websites for business growth (Visser & Weideman, 2014). SEO is something that WordPress also offers.

Visser and Weideman (2014) describe SEO as “an online marketing strategy”. Since the internet is commonly the place to go when searching for somewhere to eat, someone to cater at your party, or someone to design your logo, using SEO is really one of the best online marketing strategies to use. If someone is searching for someone to design something for them, I would love for my website to be the first thing that pops up on their search engine. As I aspire to sometime in my career have my own studio or be a freelancer, SEO is something that would benefit greatly to me, and other smaller businesses as these make up approximately 95% of all businesses in a majority of countries (Visser & Weideman, 2014).

References
Visser, E. & Weideman, M. (2014). Fusing website usability and search engine op misa on. SA Journal Of Information On Management16(1). http://dx.doi.org/10.4102/sajim.v16i1.577