Photography Project (Studio 2)

For our photography project I decided to use my tea sets that I have from T2 as my product. As we need 6 images all up, I had a few ideas of what I wanted to do for each thing but still decided to get some inspiration images up.

In one of the product shots I would really love to get the steam in the image from hot tea and in the other I really like the idea of using different kinds of tea or flowers around it. I also have an idea of using rope and tying two cups together or rope holding up the tea pot.

For the portrait shots I really want to have someone holding the cup and also maybe trying to get some steam there too, or even someone sitting down like in the inspiration above. The photos above have given me some ideas of what I can do for a conceptual shot. I really love how they have used the sea as the drink and replacing the steam for things like fog and clouds. It would be cool to have a whale peaking out of the water too.

Photography (Studio 2)

This trimester has started of with photography in studio 2. It has been really enjoyable setting up all the studio lights and positioning the lights to where you want them to get a good photo. We first started off outside taking some photos and I think this would have been better if we had some better scenery to photograph because I really love landscape photography. Getting all of the colour of nature into photos and beautiful views from all around the world is something that I really admire and if I ever chose to do photography, landscape photography is what I would do.

One of my favourites that I’ve discovered is Max Rive. His photos are really breathtaking, I don’t think I could pick a favourite.

One of the things that I’ve learnt the past few weeks is having to take heaps of shots of something because you don’t really know what it looks like till you bring it up on a computer screen. A shot that you thought looked really cool could look awful and vice versa. Another thing is that not all pictures that you take have to stop there. You can edit them in the slightest way, even just by changing the exposure or tone, and it can really transform the photo.

Here are a few that I have taken that I’ve really liked and edited some using lightroom.

In this photo I really tried to blur out the background as much as I could so that the focus was just on the log, the original is pretty washed out but the edited version really brings out all of the colours that were in the log.

I really like the dynamic of this photo and when I decided to edit it I brought out the pink more in the jumper.

The same goes for this photo, I brought out more of the pink and made the writing on the left a little more readable.

I really love the emotion that only using one light brings to photos. Although the photo with two people would have been a bit better if the other persons face was lit up just a tiny bit more.

These photos were done using two lights. I tried doing the shot of the two people back to back again using the two lights, I think I needed to maybe bring the lighting down a fraction or position the lights differently to have a better effect.

Birthday Invitations (Studio 2)

So one of my friends is turning 21 in July and I have the pleasure of making the invitations for her. She showed me what kind of cake she is hopefully getting made and she wants the invitations to suit the cake, which the cake suits her perfectly well.


So thats the cake.. very pink and florally. As she wants the invites to reflect the cake we decided on using white, pinks, and gold with a basic black for most of the font. Lots of ideas came to my head but when we were looking at inspiration she really liked the look of the one in the middle of my mood board.. like she loved it.

I wanted to try and incorporate something else into it too so I made a mood board for inspiration, as you do.


I didn’t feel the need to really pick out a certain colour pallet as with the colours she wanted she also said that all different shades of pink would be nice. With this in mind, and my inspiration in mind, I thought that using watercolours would be the best way to go to get all different shades of pink that would look good together and this would also suit the cake.

I really wanted to try and make my own watercolour patterns and flowers to then bring onto the computer and onto the invites, but as she needed these like yesterday, I just didn’t have the time or the money to go and buy all the stuff that I needed to do this. So instead I searched the trusty web for some watercolour brushes and backgrounds that I could use, I also searched for some watercolour florals. I ended up getting some really good pink swabs and pink and gold ones, I only found a few watercolour florals that I thought were good enough to use so I had to really work with what I found. Which this all would have been easier and fun if I could have made these myself.

This is one of the first iterations that I made. Of course taking out the address and phone number.


She really loved this. I really loved the gold dots because they have a little bit behind them that is a pink watercolour which I then also used for her name, and adding in the pink watercolour stroke on the circle really made it feel all together. She also decided on having a dress up theme for her birthday but we decided the best way to communicate this with everyone was to write it on a seperate piece of paper and include that with the invites so that the invites didn’t look too over crowded and there just wasn’t enough room to add it to them.

I made these half the size of the invitations so when the invitations are folded they could be placed perfectly inside them. This is the finished product for that.


I really wanted to make it look a little bit different but still suit the invites so I really emphasised on the watercolour this time. She really like the gold dots in this a lot better so asked if the gold in the invites could be changed. So I ended up doing that but I left her name the gold it was so that it wasn’t too much of the same because I still wanted them to be seperate items.


So these are my finished product. Im really happy with how they turned out, though if I had the time and the money I definitely would have tried doing all of the watercolours and florals myself.

A Step Back

Since we are now going to be starting the last project for studio one, I started to reflect on what I have done, especially the first project.

For anyone who’s reading that isn’t my teacher, we had to design a set of playing cards. The method that I chose to do to implement my cards was something that I am not very comfortable with which is hand drawing. I don’t really see myself as that great of a drawer, I would usually rather paint something or just straight up draw it digitally, but for the style of cards I wanted them to be it had to be hand drawn.

As I started looking at ways to best design a mandala I also started to look into the history of them and what they really represent. As it turns out, mandalas are a representation of the world in which the cosmos and human beings meet each other and they also represent five different senses which are a part of the universe (Jung, 2010). The lotus flower which are very common within mandalas are thought to be the symbol of earth itself ontop of the cosmic waters (Tucci, 1961).

After reading what they represent I started to choose what I wanted to use in my playing cards. I chose to use the sun, the moon, and a lotus as the main ideas. I think that these worked really well in the end product and they worked well together.

So, I started to draw up my designs. I was semi pleased with what I had actually come up with and drawn, as I said earlier I don’t think of myself much as a great drawer. But it was when I put them into illustrator, image traced them, fixed up lines, and added colour to them, I was really happy with how the designs turned out.

I think that using this process for my cards was the best way to achieve the style that I wanted. I would have like to try and make all of the lines directly on illustrator to make them all look cleaner and not as hand drawn as they look, but then I don’t think they would have had as much detail as they do now.

So I was pretty happy and pleased with how my work turned out.. until I walked into class and saw the designs of everyone else. Everyones designs looked really clean and like they were actually meant to be on a deck of playing cards, and I thought mine looked way too hand drawn and the lines weren’t good enough and there were all these little things that were becoming wrong to me and I didn’t even want to show my teacher my designs anymore. But then he said he liked them and that he really liked that it does look hand drawn. I really need to learn to stop comparing myself and my work to others, especially when everyone does work so differently and even though some peoples work may be a hell of a lot better than mine, it can just be something that I can admire and try and work towards.

playing cards style guide - emily mccrenor (dragged)playing cards style guide - emily mccrenor (dragged) 1

We’re going on a Bear Hunt

This is the first group project of the first studio class that I am encountering of the many, I presume, that are to come. While I really enjoy working alone because I don’t have to rely on anyone else and I can just work in my own space and at the pace that I want, working in groups is also very beneficial. Working in groups I think creates more creative work pieces because you all feed off of each other and can receive feedback from one another in an instant. You pitch an idea to your team and then someone else will usually always have an idea that feeds off of your idea that can make it better, this then can give you and everyone else more ideas.

The project that we are working on now, the Alice project, I love that it is in team work. The only one thing that I dislike about team work is that I always feel like I am not doing enough work in the team compared to some others but apart from this, this project has been very beneficial. Learning about paragraph styles, character styles and object styles in inDesign reminds me of a classic children’s book written by Michael Rosen, “We’re Going on a Bear Hunt”.


In this story they face obstacles, like paragraph styles, they can’t go around them, just like we can’t override them, they have to face them and go through them. This is exactly what we have to do with paragraph, character and object styles. As annoying as they may seem at first, they actually turn out to be very beneficial and a tool that I wish I had learnt earlier for past assignments.

“Indie Marketing Techniques”- a reflection

The thing that really stood out to me in the lecture was the positioning content, and then when we went through the competitive variance activity in the tutorial. The positioning content includes the constant thinking of marketing your product. It’s not just something you focus on at the end, but it is something that you focus on in the beginning, middle, and end. What is different? What is new? Are you giving more? Or are you giving less?

Since the creative industry is such a competitive world, it is important to try and be different and stand out.



This is some things that I really need to consider for my career. I want to be recognised, so I need to be different. I also need to take into consideration the competitive variance activity. I never would have thought about it on an axis scale, until now. So is my product going to be less but different? Or is it going to be more and new? This is something that I can use when marketing myself as a designer.

An article by Igor Ovsyannykov called “9 Habits of Designers Who Stand Out” is pretty much a marketing technique its self. He is encouraging people to do these 9 things so they are recognised, this is a way of marketing ones self. The main points that are really relevant that he discusses are not being afraid to experiment and thinking about what you want to be known for.

To succeed and be recognised, I really need to start thinking about what I want to be known for, what is going to be so different about my designs or my work ethic compared to other designers? I need to start marketing myself as well as my designs.

Lightbulbs [Image] (2015). Retrieved December 9th, 2016, from
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Ovsyannykov, I. (2016). 9 Habits of Designers Who Stand Out. Retrieved from


“Social Media & Your Career”-a reflection

This weeks lecture was all about using social media to promote yourself.


I found it really interesting to hear about using a social media platform in a way that I wouldn’t usually use, by setting goals to achieve an outcome. Discussed in the tutorial was a way of setting these goals to achieve an outcome, which was using the 5 W’s and 1 H. Who, what, when, where, why, and how.


Who am I going to follow? What am I going to post? When will I post something? Where am I going to post it? Why am I posting it? How do I want to be seen?

When I started to make a social media page for my designs and connecting to people, the first thing that I had to do was to choose which social media platform I wanted to use, so I had to look at the ‘where’ aspect of the 5W1H. I chose to post things on Instagram. I found that being a graphic design student, Instagram was the best social media platform that allowed me to showcase my work while adding a little description and being able to comment on other creators work. After I chose my platform it was then time to answer the other questions, this helped me to set goals. I want to follow other people in my field and also in other creative fields, I want to post things that I have created and also things that inspire me, I want to try and post something every week and I ave to keep in mind what time I am going to post things, I am posting things to be seen, and how I want to be seen by others is professionally but also revealing who I am as a person.


I had no trouble figuring out all of these things that I want to do with social media because I am a very pro-social media kind of person. I think that using social media to promote yourself is a smart thing to do in todays day and age since just about everyone uses it and it is where a lot of people get discovered. It was really interesting to hear everyone else’s ways in which they are going to approach the 5W1H, especially those who aren’t so eager to use social media. It kind of astonished me the amount of people who are so against the use of social media. They don’t like it for many reasons like bullying or being a waste of time, it is really interesting how social media can effect everyone differently.

Now that I have set my goals, I need to actually do them to achieve my outcome. Using social media, especially Instagram, for my work is just one of the many ways that I can use to be seen by the world.

Comic One [Image] (n.d.). Retrieved December 7th, 2016, from
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Who, What, When, Where, Why, How [Image] (n.d.). Retrieved December 7th, 2016, from–to-solve-a-problem-posted-with-colorfu.html

“Your Income & Your Art”- a reflection

This whole weeks lecture really drew me in just from the title. I found it interesting to learn all the different ways that workers in the creative industry actually make their money. I always knew of the typical working for a company or freelancing, but i had never even thought about others like having your own studio or crowdfunding. It was also really interesting hearing that different parts of the creative industry, like audio for instance, have the same ways they can make money as designers but also have a few extra paths that designers wouldn’t usually take.

When I think about my career after graduating I always saw myself working for a company as an employee, sitting at a big desk in a meeting portraying my ideas.


I had also never thought about the fact that creative industries all intersect with each other. So as a designer I could be working in any other field creating design aspects of their projects. Ever since that was mentioned I have thought non-stop about all of the possibilities that I really have. I was always so scared coming into the creative industry because people would always say things like “thats a hard industry to get into” or “there aren’t really many jobs out there for that” when really there are endless possibilities. Something that I have mostly thought about is where I want to be working, and since music, along with design, is another passion of mine, I would absolutely love to be working in the music industry. Whether it be making album covers, working at a music magazine, at a radio station, but the one thing that I would absolutely love is making posters for festivals. Music festivals are incredible and whenever I look at any festival poster I think “that’s what I want to be doing”. They’re just so aesthetically pleasing to me.

Although freelancing is something I have been doing a bit of while I started my design course, I feel like it isn’t really for me. Freelancing or having my own studio also has its pros, but I feel like I need more experience to pursue this career path, and there also wouldn’t be a steady income if I chose one of these ways to work.

Although they both have their pros and cons, I guess it just comes down to what is more important to each person. A steady income? Or being a big hit?

As a steady income is something that I consider a priority, working for a company as an employee is still something that I would rather do than being a freelancer.

Beyond the Valley [Image] (2016). Retrieved December 5th, 2016, from
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User Experience

User experience (UX) is something that is really important when it comes to designing a website. In Steve Krug’s (2014) book he explains that the one thing to always remember if nothing else, is to “Don’t make me think!”. Basically he thinks a website should be self-evident from the minute you open the page, you should be able to know what it is and how to use it.

Some people when designing a website may ignore user experience or think it is a waste of time, but it really is important to keep in mind that someone will be using this website. They will want to navigate around the site easily, and also keeping in mind the design, its important for them to be able to read things clearly. When we did our survey while designing a website for an assignment, it became quite evident to me that getting feedback on all different stages of designs for users is as equally important as creating the website.

Krug, S. (2014). Don’t make me think, revisited (1st ed.). USA: New Riders.

Search Engine Optimisation

Search engine optimisation (SEO) is a method that people use to improve the visibility of their website and content when people search for certain keywords. Because the internet is becoming a huge part of our lives, businesses started to utilise SEO to advertise their websites for business growth (Visser & Weideman, 2014). SEO is something that WordPress also offers.

Visser and Weideman (2014) describe SEO as “an online marketing strategy”. Since the internet is commonly the place to go when searching for somewhere to eat, someone to cater at your party, or someone to design your logo, using SEO is really one of the best online marketing strategies to use. If someone is searching for someone to design something for them, I would love for my website to be the first thing that pops up on their search engine. As I aspire to sometime in my career have my own studio or be a freelancer, SEO is something that would benefit greatly to me, and other smaller businesses as these make up approximately 95% of all businesses in a majority of countries (Visser & Weideman, 2014).

Visser, E. & Weideman, M. (2014). Fusing website usability and search engine op misa on. SA Journal Of Information On Management16(1).