Viral Ads (studio 3)

Like a girl

This ad is from the brand always, they strive to empower girls and to help make them feel more comfortable and to keep their confidence during puberty and beyond.

Advertisements

Sustainability (studio 3)

Making my campaign sustainable;

There are many things that I can do to make my campaign for Little Tilly sustainable. One of them being using recycled paper, this can be for my packaging, business cards, and the poster. I could try and use smaller business cards that would fit more onto one piece of paper so I am not wasting as much paper and also only printing out a small amount at a time. This also goes along with my packaging, I could try and make the packaging fit more of the page so that their are less scraps.

Most ads would also be on social media rather than printing out pointless flyers.
Advertising can also be done using technology rather than printing.

One company that does this is Green Drone Advertising.
One of their advertising projects called “Guerrilla Projection Mapping” was about using light projection to advertise.

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Colour Copyright (studio3)

Manufacturing giant 3M has trademarked the color canary yellow used on its famous Post-It Notes. They even sued Microsoft for infringement when it created a digital version of a sticky note product in the same color.

3M colormarked the original Post-It color, Canary Yellow, for use in office and stationery products. The sunny hue was chosen because it was the only color of scrap paper on hand when the company started experimenting with the sticky notes.

 

3M – Canary Yellow

3M trademarked the colour canary yellow that is used on its famous post-it-notes, for use in the office and stationary products. They have even sued Microsoft for using the same colour when they created a digital version of a sticky note.

The colour was chosen because it was the only colour of scrap paper on hand when then company started experimenting with the sticky notes.

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Copywriting (studio 3)

Cards Against Humanity

“A party game for horrible people”

This is a card game that even the cards themselves are entertaining and can even be inappropriate. Their brand is very distinctive and even a little offensive. They aren’t trying to appeal to everyone but they do a great job at appealing to their target audience.

This is an example of their FAQ page:Screen Shot 2018-02-26 at 9.42.42 amScreen Shot 2018-02-26 at 9.42.49 am

Jack Daniels

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Oak

The advertising of oak is so familiar that when i read it in my head I’m even reading it in the voice of the guy on the ads (David Field)

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Timeline for Studio 3

Week 1

  • Research for campaign

Week 2

  • Initial logo concepts

Week 3

  • Final logo and slogan

Week 4

  • Client logo concepts
  • Style guide

Week 5

  • Storyboard for TV advert
  • Meet with film students
  • Business cards for campaign
  • Illustrations

Week 6

  • Start social media page
  • Logo and business card for audio student
  • Handover of client logo and business card

Week 7

  • Packaging concepts
  • Start self-promotion – Logo concepts

Week 8

  • Packaging template
  • Print packaging
  • Final self logo

Week 9

  • TV advert
  • Bottle labels
  • Create mockup of bottles

Week 10

  • Photos for poster

Week 11

  • Poster
  • Print poster
  • Print business cards
  • Ad editing

Week 12

  • Printing
  • Create slide for exhibition and presentation

 

Social Media Campaigns (studio 3)

Tweet Shop by Marc Jacobs

Marc Jacobs created a pop-up “Tweet Shop” that provided fans with an opportunity to pay for products using social media as their currency.

 

Everyday Congrats from Tina Fey – American Express

 

KFC 11 herbs and spices

KFC started following 11 people on twitter, the five original spice girls and 6 guys names Herb. While it took about a month someone finally figured it out, Mike Edgette. His single comment generated hundreds of thousands of likes and retweets. KFC, capitalizing even more on the publicity, painted Edgette a portrait of him riding on Colonel Sander’s back with a chicken drumstick in his hand. Which he again shared for tens of thousands more views and retweets.

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Prankvertising (studio 3)

Prankvertising is using a prank to advertise something and has become pretty popular by bigger brands. They use it to really grab peopes attention as normal advertising is used everywhere and so often that it has become harder to attract people.

Pepsi max is all about bringing you the ‘unbelievable’ so they created an ad of augmented reality at a bus shelter.

 

Nivea did a prank at an airport to put people to the test with stress.

 

Webjet’s christmas miracle.

Advertising Agencies (studio 3)

Local Advertising Agency

When looking for a Brisbane based advertising agency I came across a company called Khemistry. They did a campaign for a business that sells beer, The Good Beer Co. As they were starting from scratch they had to create the brand and launch it by raising funds for them to brew their first beer, which was Great Barrier Beer.

I really like how simple their logo is and how it can be placed onto anything with any colours because of its simple colour. I also really like how simple yet captivating their poster designs are and how they try to send the message out that when you buy this beer half of the profits go towards the Australian Marine Conservation Society that helps protect the Great Barrier Reef.

National Advertising Agency

For the national advertising agency I went with one in Perth, The Brand Agency. The campaign that I chose was one that they worked on for the city of Perth to get people to change the way they think about Thursdays.

They use a design that all points to partying on thursday like its friday. They also came up with a few ads that are different and quirky.

 

International Advertising Agency

For this one I chose an agency that is based in New York, Darling. One of their campaigns that I really liked was for the Rainforest Trust.

 

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They used a fun and witty approach to help people acknowledge what is happening with the rainforests and they market off parts of the rainforest saying that they are for sale, but its for people to donate money towards the trust

Collaboration Work (Studio 2)

For the last part of our trimester in studio we were to work with other students (or teacher in my case) to either work with them on assets for something of create something for them. The first one I did was a poster for the games department. As part of their project they completed games that were inspired by all different artists. I was to create a poster that showcased these artists works in a way that related to their project “Missile Command”.

It was hard at first trying to come to the terms of putting together all different artworks without it looking like a collage so when I was looking at inspiration I thought that the best way to show all these different artworks was through text. After gathering all of my inspiration and all of the artworks for the artists that I might want to use, I went straight to my sketchbook to sketch out all different ways I could put either the words “Missile Command” or “Artist Inspiration” onto a page.

After contacting the client we agreed on using text was the best way to communicate the ideas rather than putting them together like a collage. So I went ahead and tried out some of the ways of putting missile command on the page and also showed him what I was thinking of doing of showing the art through the text and also what I was thinking for the background.

poster ideas (dragged)games poster text (dragged)games poster text (dragged) 1background example

After talking to the client, we agreed on a text layout and he really liked the idea I had for the background. Once I added all of the artworks to the text and then added the artists names to it this is what I had.games poster text 3.3

Then it was time for me to add it to the background. The original background I wanted to use didn’t really work well because it was a bit too busy and took too much focus away from the other art pieces so I decided to choose a different piece, but still from M.C. Escher.POSTER

I had to really think about which artist was going on which letter to balance out the colours a little bit throughout the whole thing. Once it was all together I was pretty happy with it but you couldn’t really see the text of the artists names, so I went ahead a took the artists names from the bigger text, and made it into a border around the side. I showed the client both of these and he liked the one with the text around the sides better. So after a few fix ups this was my final handover for this client.

missile command poster_3

For my second collaboration I did, I chose to redo one of the games students webpage design that he has his game featuring on. His game was based off of an artist names Sarah Morris. Her stuff is really geometric and bright so I tried to make my own version and interpretation of her work. I planned to create the banner, the background, and a display image but after creating the banner I thought that a background would be too much and would take away from the banner so I wanted to keep it plain. I had also planned to upload these onto his webpage for him so I could also change the font and the colours but there was a lack of communication so I wasn’t able to do this. This could have been avoided if I had of maybe grabbed some extra contact details off of him apart form just his email address.

I first showed him a little draft of what I was thinking for the banner and the colour pallet and he really liked the idea that I was heading towards, except he wanted the colour pallet changed a bit.

missile command - sarah morris-01

After changing the colour pallet and completing the design, keeping in mind to balance out the colours, I was really happy with how it turned out although I would have liked to add it to his page.