The thing that really stood out to me in the lecture was the positioning content, and then when we went through the competitive variance activity in the tutorial. The positioning content includes the constant thinking of marketing your product. It’s not just something you focus on at the end, but it is something that you focus on in the beginning, middle, and end. What is different? What is new? Are you giving more? Or are you giving less?
Since the creative industry is such a competitive world, it is important to try and be different and stand out.
This is some things that I really need to consider for my career. I want to be recognised, so I need to be different. I also need to take into consideration the competitive variance activity. I never would have thought about it on an axis scale, until now. So is my product going to be less but different? Or is it going to be more and new? This is something that I can use when marketing myself as a designer.
An article by Igor Ovsyannykov called “9 Habits of Designers Who Stand Out” is pretty much a marketing technique its self. He is encouraging people to do these 9 things so they are recognised, this is a way of marketing ones self. The main points that are really relevant that he discusses are not being afraid to experiment and thinking about what you want to be known for.
To succeed and be recognised, I really need to start thinking about what I want to be known for, what is going to be so different about my designs or my work ethic compared to other designers? I need to start marketing myself as well as my designs.
Lightbulbs [Image] (2015). Retrieved December 9th, 2016, from http://evironhealthdrink.com/wp/?p=1962
Outside the box [Image] (2014). Retrieved December 9th, 2016, from https://improvingpolice.wordpress.com/2014/11/10/thinking-outside-the-blue-box/
Ovsyannykov, I. (2016). 9 Habits of Designers Who Stand Out. Retrieved from https://creativemarket.com/blog/9-habits-of-designers-who-stand-out